Paper Explained

 

 

Understanding paper sizes and paper styles can be confusing but don't worry we have made a guide to help you understand sizes, paper specifications, flyers, brochures, business cards as well as the different types of material finishes to help you make the selection which best suits your needs.

PAPER WEIGHT / THICKNESS

Paper weight also known as 'bond' is one of the terms used to describe a paper stock, although the most commonly used term when it comes to printing is 'GSM' ( grams per square meter ).

Quite simply it means the higher the 'GSM' number the thicker and heavier the paper stock is.

To give you an idea 70 gsm paper is what you typically buy for use in your home printer, 90 gsm is slightly heavier / thicker and the most common paper stock used by companies to print letter heads on.

Moving up in the 'GSM' numbers 105 gsm & upwards is what flyers & brochures are printed on.

105 gsm is typically used for low budget 1 sided flyer printing and is not very suitable for 2 sided printing due to it still being slim and semi see through.

130 gsm is probably the most popular choice of paper weight used to print 2 sided flyers and brochures such as tri-folds as it is a medium quality paper weight / thickness while still being cost effective.
Some people or depending on the business require to have a slightly higher quality / thickness still and choose 160 gsm.

Paper weights / thicknesses from 250 gsm & upwards are typically what Business cards are made from, the most popular choice globally is 300 gsm as it has a good quality to it without being too flimsy or too rigid.

ART GLOSS PAPER

Art gloss or Art paper is a term used to describe a quality paper stock which has a glossy like coating creating a more shiny finish to color prints than normal printer paper.

Art gloss is typically the paper stock flyers & brochures are printed on world wide.

MATTE LAMINATION

Matte or Mat lamination is a process where a a slim plastic film layer is added on top of the printed paper stock. Matte meaning just that, it is a matte finish and semi dull not glossy and shiny.

The benefits of adding Matte lamination include protecting the paper stock making it semi water resistant, adding a matte laminate coating also gives a smoother higher quality feel to the paper stock as well as making it feel thicker and more substantial in the hand.

80% of all our customers prefer to use matte laminated Business cards.

GLOSS LAMINATION

Gloss Lamination gives a more shiny glossy like finish to the paper stock it is applied enhancing eye popping colors but can reflect in bright lights.

FLYER & BROCHURES TYPES

Sometimes people call different types of brochure by different names, for example some people say '3 fold' while others say 'tri-fold'.

To assist you with the terminology used for different brochure fold types with have prepared this helpful guide below.

 

brochure types
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PAPER SIZES

Don't know the difference between paper sizes such as A3, A4 and A5?

Don't worry we have put, together this size chart to help you with the different paper size codes and their dimensions.

paper size chart